Best places to advertise a company

Advertising is about showing up in the right place, at the right time, with the right message. With new digital platforms, smarter tools, and more ways to connect locally, movers have better options than ever. But knowing where to focus matters. Should you double down on Google? Try Threads? Hand out flyers? Movers Development will walk you through the best places to advertise a company and strategies today, tailored for moving companies ready to grow their reach and book more jobs.

Should you focus on online or offline advertising?

You might be asking How do I advertise my business? or Should I use online or offline ads? Even though online platforms dominate in 2025, that doesn’t mean offline methods are useless. For moving companies, the smartest strategy is combining both. Most people start their search for movers online, through Google, Facebook, or even Instagram. That’s where Local Services Ads (LSAs) and customer reviews can drive calls fast. But offline advertising still has value, especially when targeting neighborhoods or local communities directly.

Let’s compare online vs. offline marketing. Online advertising gives you precision. You can target people based on location, intent, and behavior. You know they’re already thinking about moving when they search “local movers near me.” Google Ads, social media, and even AI-driven platforms help you reach them quickly and at scale. On the other hand, offline advertising builds trust and visibility in your area. Yard signs, truck branding, flyers, and business cards still work. Many people trust companies they see in person, whether it’s a branded moving truck on their street or a fridge magnet from a local sponsorship.

For movers, it’s not about picking one side. It’s about knowing when to use each of the best places to advertise a company. Online channels help you catch people in the research phase. Offline tactics keep your name visible in the real world.

Best offline advertising options for movers

Offline and traditional marketing tactics still help movers stand out, especially in local neighborhoods. Use these proven tactics to stay visible and build trust:

• Wrap your trucks with branding. Turn every move into a moving ad. Use clean visuals, your logo, and a clear phone number or website.
• Distribute flyers and doorknob hangers. Target areas with high moving activity — apartments, new developments, or recently sold homes. Include a strong call to action or a limited-time offer.
• Create branded promotional items. Give out magnets, tape rolls, or notepads with your logo. Drop them at real estate offices, storage facilities, or hand them to customers.
• Carry business cards everywhere. Keep them on hand for property managers, realtors, and prospects. Ensure the design is clean and the contact info is easy to read.
• Sponsor local events. Local events are among the best places to advertise a company. Support a community fair, sports team, or school program. Your brand will be seen by dozens of local families — and remembered.

If you’re working with a tight budget but want to make a strong impression, consider using guerrilla marketing strategies like sidewalk stencils, pop-up booths, or branded moving boxes placed in high-traffic neighborhoods.

Best online platforms to advertise your moving company

Most customers begin their search for movers online. You must keep track of modern marketing trends and appear where people are already looking. These are the best places to advertise a company today:

1. Google Local Services Ads (LSAs)
2. Google Ads
3. Meta platforms: Facebook, Instagram, and Threads
4. AI-powered ad platforms
5. Digital Out-of-Home (DOOH) advertising
6. LinkedIn advertising
7. Secondary platforms: Pinterest and Twitter

Google Local Services Ads (LSAs)

LSAs appear at the very top of Google’s search results, even above traditional paid ads. They are tailored for local service providers like movers. The Google Guaranteed badge gives added credibility, which can strongly influence click and call rates. With LSAs, you pay per lead, not per click, which means you only spend money when someone actually contacts your business. You can pause ads anytime, adjust your service area, and manage leads from the dashboard.

Google Ads

Google Ads (formerly AdWords) remains a top choice for high-intent traffic. They are one of the best places to advertise a company. You can bid on keywords like “same-day movers [city]” or “licensed long-distance movers” and guide users to tailored landing pages. Use location targeting, ad extensions (like call buttons and sitelinks), and conversion tracking to fine-tune performance. For movers, these ads are great for short-term bookings and long-term SEO support when used with remarketing campaigns.

Meta platforms: Facebook, Instagram, and Threads

Facebook Ads allow you to reach highly targeted groups — for example, homeowners aged 30–50 within a 20-mile radius who recently engaged with home-selling content. Instagram supports visual storytelling, ideal for before-and-after move photos, team introductions, or reviews. Threads is Meta’s fast-growing text-based platform that appeals to younger audiences and early adopters. You can run the same campaign across all three platforms from Meta Ads Manager.

AI-powered ad platforms

Tools like Omneky use AI to generate multiple ad versions and analyze performance automatically. These platforms help moving companies test different headlines, images, and formats quickly. When paired with reliable moving company software, you can streamline both your advertising and operations, improving lead generation while staying organized behind the scenes.

Digital Out-of-Home (DOOH) advertising

DOOH ads appear on digital screens in public places like apartment lobbies, elevators, gas stations, and city transit. With growing availability and advanced targeting options, DOOH is becoming a more affordable way for local service companies to build brand recognition in specific neighborhoods.

LinkedIn advertising

LinkedIn is worth exploring if your moving company handles office relocations or partners with commercial real estate firms. It is among the best places to advertise a company. You can promote services to office managers, HR departments, or small business owners. Sponsored InMail and lead generation forms make capturing contact details through the platform easier, especially for B2B campaigns.

Secondary platforms: Pinterest and X

Pinterest is valuable for content marketing — pinning checklists, storage tips, and room-by-room packing guides that link back to your site. It’s more brand-building than lead-generating. X works best for real-time updates, customer engagement, and local partnerships, but is not ideal as a primary ad platform for movers. Use it to support your brand rather than to drive leads directly.

Smart advertising strategies tailored for movers

Choosing among the best places to advertise a company is important. However, how you advertise matters just as much. These strategies will help your moving company get better results from any channel you use.

1. Local SEO for higher visibility
2. Influencer partnerships with relevant audiences
3. Video marketing to build trust
4. Social media engagement to stay top-of-mind
5. Customer testimonials in your ads and content

Local SEO for higher visibility

Optimize your website for local keywords like “moving company in [city]” or “long-distance movers near [region].” Claim and complete your Google Business Profile, include service-area pages on your site, and make sure your NAP (name, address, phone number) is consistent across all directories. Local SEO helps your company show up in search results when people are actively looking for movers in your area.

Influencer partnerships with relevant audiences

Work with influencers in home organization, interior design, or real estate. These creators have followers who are often preparing to move. A short video or post featuring your moving company can reach a highly relevant and engaged audience, especially on Instagram, YouTube, or TikTok.

Video marketing to build trust

Create short videos that explain your services, show behind-the-scenes footage of your team at work, or highlight customer testimonials. Share them on your website, YouTube channel, and social media accounts. Video content builds trust and helps people feel more confident about choosing your company.

Social media engagement to stay top-of-mind

Post regularly on platforms like Facebook, Instagram, and Threads. These platforms are among the best places to advertise a company. Share moving tips, client feedback, team highlights, and service updates. Respond to comments and messages quickly. Being active on social media builds credibility and reminds people that you’re a real, local business.

Customer testimonials in your ads and content

Include real reviews in your ads, website copy, social media posts, and printed materials. A short quote with a customer photo and location can go a long way in building trust. Don’t just rely on third-party review sites — use your reviews as marketing assets.

How to choose the right platforms for your moving business

The best places to advertise a company depend on who you’re trying to reach, your services, and how much you can spend. If you’re just starting, ensure you understand the full startup costs for a moving company, including what to budget for marketing. Use this breakdown to choose the best fit for your goals:

• Use Google LSAs and local SEO if you want to generate steady, high-quality local leads. These platforms help you reach people actively searching for movers in your area, often ready to book. LSAs are especially useful because you only pay per lead, not per click, and the “Google Guaranteed” badge helps build trust fast.
• Focus on Facebook, Instagram, and Threads to raise brand awareness and stay visible in your local community. These platforms let you target by age, location, interest, and life events — like recently buying or selling a home.
• Advertise on LinkedIn if you handle office or commercial moves. You can target business owners, HR professionals, and facilities managers by job title, company size, and location.
• Try AI ad platforms like Omneky to speed up campaign testing and improve performance. These tools automatically generate different ad versions and track what works best, helping you get more leads without spending hours managing every detail.
• Consider DOOH advertising if you want exposure in high-traffic areas. Digital billboards, screens in apartment buildings, and transit stations can help boost local visibility.

Regardless of your strategy, tracking ROI and understanding how much to invest in marketing based on your business goals is important. Focus on cost per lead, quality of jobs booked, and actual return, not just impressions or clicks. The best strategy is the one that delivers real customers.

Stay visible where your customers are looking.

Advertising today is about more than showing up — it’s about being seen by the right people at the right time. That means combining strong local visibility with smart online targeting. When you use platforms like Google LSAs, Facebook, and DOOH, you reach customers ready to book. Add strategies like local SEO, video marketing, and influencer outreach, and you build trust that turns views into calls. When you choose the best places to advertise a company and create effective ads, you will get more leads, better jobs, and steady business growth. Instead of guessing where to advertise, focus on proven methods that match your services and audience. Stay visible where your next customers are already looking.